Launch day is more than publishing an announcement. Use this practical runbook to check your product, coordinate distribution, respond to users, handle unexpected problems and make the first 72 hours count.
A launch is only useful when you learn from it. Use this practical retrospective framework to review your launch evidence, understand what worked, identify what failed, and decide what to change next time.
Build a waitlist that attracts relevant users, not just email addresses. Learn how to create the page, attract subscribers and turn interest into product usage.
A practical guide to launching APIs, SDKs, CLI tools and other developer products. Prepare useful documentation, test the first-use experience and create a demo that proves the product works.